Google My Business – The Key To Google Local In Denver & Everywhere Else

Your company’s Google My Business (GMB) Listing, when optimized correctly, can be a powerful marketing tool for your business. When clients do hyper-local searches the local map listings are the first thing they see in their search results. This is one place you want your business to show up when clients are looking for your products and services!

Our GMB services provide complete optimization of your google my business listing from A-Z. This includes image optimization and basic keyword research for selected keywords. When you hire TDM to optimize your GMB page, you will have peace of mind that it was set up, verified, and optimized correctly so you will be well on your way to generating more leads and sales via the internet!

Why you need a Google My Business account

Not sure if you need a Google My Business account? Here’s why you absolutely need to have one that is up to date and complete.

Be found online

Search is digital and mobile-driven. Even if you run a destination storefront shop, your customers and prospects are looking for you online. This is where they’ll usually start their search for your company, products, or services.

You may be looking for walk-in traffic or mobile search results but rest assured that Google is the 800lb gorilla when it comes to local search traffic. A complete and optimized Google My Business account will ensure that your business will end up being found on Google Search and Google Maps, we’re a new customer who can plan their interaction or engagement with you.

Even if you already have a web presence, a Google business account ensures you get top results. With a Google My Business page, you get useful traffic and interaction data, phone calls, map requests, and website visits just to name a few.  Google is continuing to invest in the data that a small business can learn from their page.

Keep your clients and new potential customers informed

A complete Google My Business page will help keep customers from guessing about your business’s important details, like your hours, a full list of services, even how you are responding from Covid 19 Pandemic.  It’s important to make sure that when someone searches for your business, they find correct and up-to-date information, straight from the owner and we’ll help you establish this foundation.

Misinformation can lead to bad customer experiences and missed opportunities. Imagine the letdown a customer feels when they make a trip to your store only to find that it’s closed. Or maybe you are open, but a prospective customer chose a competitor because they weren’t certain.

A Google My Business account lets you keep customers informed.

Boost consumer confidence

A Google My Business profile brings a high level of credibility to your company.  A Bright Local May 2020 survey found 82% of the local marketing experts say that Google My Business optimization is “very effective” in improving local pack rankings and trust from the consumer public.  Another study found that businesses with complete listings on Google are twice as likely to earn trust from customers.

Google My Business reviews help build trust, too. Research by Think With Google finds that 88% of consumers trust online reviews as much as personal recommendations.  According to Whitesparks Local Search Ranking Factors Survey for  2020,  GMB and reviews are the variables that have grown the most in their perceived impact when it comes to local ranking.   Increase customer reviews on Google and responding to them are driving higher rankings for those businesses, it is most definitely one of Google’s Local Pack ranking factors.

In addition, the survey also broke out more detailed GMB Local Pack ranking variables: business categories, keywords in the business title, proximity, reviews, and spam-fighting, among others.

The primary business category was identified as the most influential ranking factor (going to relevance). But that barely beat out keyword usage in the business name, which Google publicly advises against but which apparently remains a successful local tactic.

After business category and keyword stuffing the business name, proximity (or distance) is a major factor. However, marketers effectively can’t do anything to influence it. Local rankings change as users move around a city or neighborhood based on the distance between users and businesses.

While there are certain factors that are outside of a small business to optimize for like how far someone is from your part of town when they search for a service, there are many key steps a business can take to optimize and improve its online local presence on Google.

Google My Business Packages Include:

  • Optimized GMB Page
  • Basic Keyword Research
  • ​Basic Citation Building
  • Optimized Titles, Descriptions, Hours
  • ​Image Optimization
  • GMB Review Funnel​
  • Verified Local Business
  • Hyper-Local Map / GEO Targeting
  • ​Generate More Leads and Sales

How Important Are Google Reviews?

Simply put, Google reviews give all-sized businesses a significant credibility boost as there is a high level of trust in the general public when it comes to Google Reviews.  Its impact is very significant and is something that effective communication with our customers can facilitate.  The many benefits of getting Google reviews include Google ranking for local SEO as it is a significant ranking signal for Google local.  Another important element is the responses of the business owner to their customer reviews.

Google Posts Help Drive The Conversation

A relatively newer tool (albeit 2 years old in earnest) is the Google My Business posting feature.  When customers have more access to your business information and updates, they can make better decisions as they browse. This allows you to:

  • Directly communicate with your local customers.
  • Improve your customer experience with timely information.
  • Promote your sales, specials, events, news, and offers.
  • Engage with your customers through videos and photos.

An important part of our services includes the creation of content on the GMB posting platform.

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