Google Ads Management Company, Pay-Per-Click (PPC) Advertising Agency Denver
The fastest way to drive traffic to your website is through Google Ads or Pay-Per-Click (PPC) advertising. When you hire an affordable Google Ads Management firm you’ll learn that this form of advertising will give your business the ability to target specific keyword searches on Google without having to wait for your site to achieve natural search engine rankings. One of the best features of Google ADs or PPC advertising is that you can set ANY monthly budget that you want and you only pay if your advertisements are clicked.
Colorado Internet Solutions has been managing client pay-per-click or Google Ads since 2009. We are a flat fee agency meaning our customers pay a flat fee whether a customer is spending 10’s of thousands or only a few thousand. Why is it important that we are a flat fee agency? It’s because we unlike the vast majority of agencies who take a percentage of your monthly ad budget as their cut which can lead to poor management of your campaign benefitting their fee structure and hurting your results. It also allows for transparency, we share information directly from Google instead of hiding the spend details via a white-label report. When competition rises for a client we can show them on Google Ads who they are competing with and also what it will take budget-wise to protect their position.
Google Ads is a competing auction system, sometimes referred to as a “Dutch auction” where your business is competing against other businesses through a bid process that is a big part (not the only part) of how you will show up against the competitor down the street or across town. Sometimes your competition is a big multi-national company looking to pick off business from right across the street and other times it’s another small business in your community trying to take your market share.
Not All Google Ads Management Companies Are the Same
If you worked for a few national marketing companies like the old phone book companies, newspaper companies, and their digital offerings along with other pure internet marketing enterprises, you would be startled and shocked to find out that as much as 60% of a client’s budget goes straight into the company coffers before a dime was spent on promoting that client. This is why I started my Google Ads Management company back in 2008. I was a sales representative for a major player in the pay-per-click world and it was disheartening to learn of my complicit role in gouging my customers north of 60% of their marketing budgets and not being honest about it, I couldn’t do it on my own.
We can’t tell you how many times we’ve heard from business owners who tell us that Google Ads don’t work, PPC campaigns are for the rich cats and it’s simply not true. They say that they’ve tried it and PPC failed to deliver the results they expected. There is no doubt that the failure stems from the fact that most major companies who provide this service do not disclose what their management fees are versus what they’re spending on what you hired them to do for you. If you ask them (I dare you) to tell you how much you’re spending on a keyword, you’ll either get an answer like “it depends on the time of day” or some story about a “patent pending miracle formula”. In some cases, they will tell you they simply don’t know or will outright lie to you.
At Colorado Internet Solutions, we charge a flat $250 monthly management fee to our Google Ads management clients and because we disclose this to you, it allows us to share real data from Google and not hide it behind some fancy, company branding, management panel where the real costs are hidden to keep customers in the dark.
Working with us also teams your precious marketing dollars with a company that knows the Denver and Colorado markets. Many national companies run their PPC campaign management functions out of centralized offices located in other states and even countries. Do you think a person in Atlanta knows the nuances of the local market in Denver? Of course, they don’t.
Google AdWords is a very successful means of getting you up and running very quickly, but it’s not cheap and in some cases completely unaffordable. Let Colorado Internet Solutions help you discover the opportunities for your business and manage a program that delivers a real return on your marketing investment.
The Benefits of Google Ads Advertising
- It’s a measurable, transparent form of advertising.
- It’s a highly targeted form of advertising. You decide who can view your ads through geography, time of day, type of device, and more.
- It’s cost-effective. You can set daily budget limits providing a form of cost control for your marketing dollars.
- Brand protection, do you have a competitor creeping in against your clients by trying to fool customers into thinking they are you?