Pay per click campaigns

Google Ads Management Company, Pay-Per-Click (PPC) Advertising Agency Denver

The fastest way to drive traffic to your website is through Google Ads or Pay-Per-Click (PPC) advertising. When you hire an affordable Google Ads Management firm you’ll learn that this form of advertising will give your business the ability to target specific keyword searches on Google without having to wait for your site to achieve natural search engine rankings. One of the best features of Google ADs or PPC advertising is that you can set ANY monthly budget that you want and you only pay if your advertisements are clicked.

Colorado Internet Solutions has been managing client pay-per-click or Google Ads since 2009.  We are a flat fee agency meaning our customers pay a flat fee whether a customer is spending 10’s of thousands or only a few thousand.  Why is it important that we are a flat fee agency?  It’s because we unlike the vast majority of agencies who take a percentage of your monthly ad budget as their cut which can lead to poor management of your campaign benefitting their fee structure and hurting your results.  It also allows for transparency, we share information directly from Google instead of hiding the spend details via a white-label report. When competition rises for a client we can show them on Google Ads who they are competing with and also what it will take budget-wise to protect their position.

Google Ads is a competing auction system, sometimes referred to as a “Dutch auction” where your business is competing against other businesses through a bid process that is a big part (not the only part) of how you will show up against the competitor down the street or across town. Sometimes your competition is a big multi-national company looking to pick off business from right across the street and other times it’s another small business in your community trying to take your market share.

Not All Google Ads Management Companies Are the Same

If you worked for a few national marketing companies like the old phone book companies, newspaper companies, and their digital offerings along with other pure internet marketing enterprises, you would be startled and shocked to find out that as much as 60% of a client’s budget goes straight into the company coffers before a dime was spent on promoting that client.  This is why I started my Google Ads Management company back in 2008.  I was a sales representative for a major player in the pay-per-click world and it was disheartening to learn of my complicit role in gouging my customers north of 60% of their marketing budgets and not being honest about it, I couldn’t do it on my own.

We can’t tell you how many times we’ve heard from business owners who tell us that Google Ads don’t work, PPC campaigns are for the rich cats and it’s simply not true. They say that they’ve tried it and PPC failed to deliver the results they expected. There is no doubt that the failure stems from the fact that most major companies who provide this service do not disclose what their management fees are versus what they’re spending on what you hired them to do for you. If you ask them (I dare you) to tell you how much you’re spending on a keyword, you’ll either get an answer like “it depends on the time of day” or some story about a “patent pending miracle formula”. In some cases, they will tell you they simply don’t know or will outright lie to you.

At Colorado Internet Solutions, we charge a flat $250 monthly management fee to our Google Ads management clients and because we disclose this to you, it allows us to share real data from Google and not hide it behind some fancy, company branding, management panel where the real costs are hidden to keep customers in the dark.

Working with us also teams your precious marketing dollars with a company that knows the Denver and Colorado markets. Many national companies run their PPC campaign management functions out of centralized offices located in other states and even countries. Do you think a person in Atlanta knows the nuances of the local market in Denver? Of course, they don’t.

Google AdWords is a very successful means of getting you up and running very quickly, but it’s not cheap and in some cases completely unaffordable. Let Colorado Internet Solutions help you discover the opportunities for your business and manage a program that delivers a real return on your marketing investment.

The Benefits of Google Ads Advertising

  1. It’s a measurable, transparent form of advertising.
  2. It’s a highly targeted form of advertising. You decide who can view your ads through geography, time of day, type of device, and more.
  3. It’s cost-effective. You can set daily budget limits providing a form of cost control for your marketing dollars.
  4. Brand protection, do you have a competitor creeping in against your clients by trying to fool customers into thinking they are you?

A Few Key Points to Consider When You Are Looking at Google AdWords for Your Business

  1. Are you a good candidate for Google AdWords PPC?  Certain businesses don’t benefit from Google search like others do, lets have a conversation about your product or service
  2. Do you need new business fast? The big benefit of Google Ads program is that even a brand new business can in a very short period of time be marketing their goods and services right up against the big and little competitors in their market.
  3. Is your website ready and professional enough to convert eyeballs into paying customers?  Getting a searcher to click on your Google Ad is only half the battle.  Your website and the experience a searcher will have on your site will determine whether or not they decide to call or engage with you and your business.  Bottom line, your website has to be ready to convert shoppers into paying customers.

UNDERSTANDING A GOOGLE SEARCH ENGINE RESULTS PAGE

Google Ads SERP Results

Understanding the Google Results Pages or SERPs

At Colorado Internet Solutions, our focus is ensuring clients are a good fit for Google Ads management. You might ask what is a “good fit” for this program and it really comes down to the type of business you are looking to promote. If you sell plain t-shirts, you are not a good candidate for this program because not many folks search Google for t-shirts unless they are looking for a specific type or brand. And if your last name isn’t Hanes or Fruit of the Loom you’re probably out of luck.

There are businesses that do extremely well such as dentists who perform emergency after-hours services, auto repair, 24-hour locksmiths, heating and AC companies (on cold or hot days), and pizza delivery restaurants that thrive particularly well on mobile phones. For example, if you get locked out of your car on a cold night, you’re clicking the first 24-hour locksmith ad you see.

There are also those “once every 5 years type businesses” like chimney sweeps, tree doctors, and transmission repair shops. These are businesses that are not frequently top of mind for most people. They may have helped get your last home’s chimney cleaned and repaired, but they typically aren’t saved to speed dial.

If you ask yourself or a trusted peer whether or not they would search Google for your services and the answer is maybe or probably not, you have a good indication of whether or not an investment in an expensive Pay-Per-Click campaign is worth your precious marketing dollars. Google does provide a ton of information that can be used to identify the opportunities that exist for your business and at Colorado Internet Solutions, we can help you determine whether this is a direction you want to explore for your small business.

Menu